DayTrip is a vintage hat e-commerce brand based in San Diego. The shop features a curated mix of dad caps, sports, music, and travel hats with a nostalgic vibe and clean, bold layout.
I designed the brand identity and full e-commerce flow from homepage to product pages. The style blends retro inspiration with modern UX to keep it fun, scrollable, and easy to shop.
Flood STD, Freehand, and Atyp were chosen for their handmade, throwback feel. They help give the site personality without distracting from the product.
Hats are sorted by category with clear pricing and a smooth checkout flow. The layout was designed to feel easy and inviting on all devices.t
Think of it like a digital thrift shop that doesn’t make you dig. The layout keeps things simple—clear paths, strong visuals, and just enough structure to guide the experience without killing the vibe. It’s built for casual scrolls that turn into quick, confident checkouts.
